Beyond UX Design - Mindful design, Empathy design, Retro design, Speculative design and Inclusive design.
During SXSW, a large amount of attention is paid to design across the entire spectrum, but also to specific forms.
Mindful Design is a human-centred approach to create products which respect user’s privacy, time and attention as well as enhance the state of optimum human experience.
Fjord also talked about this in her talk. In the "Silence is golden" trend, companies are encouraged to take a step back in e-mails, push notifications and bannering. Leave the consumer alone and only address them with relevant messages at the right time.
Tired of all screens? Take a look at this successful kickstarter project, glasses that "turn off" all screens.
Empathy Design is crucial to a human-centred design process such as Design Thinking, and empathy helps design thinkers to set aside his or her own assumptions about the world in order to gain insight into their users and their needs.
We see companies embracing this and adding it to their business activities. Tesco (a large supermarket) will focus on the elderly with a "slow checkout". Starbucks launched a coffee shop where the employees all know sign language
Retro design / "Retro Trust" was mentioned in Robit Bhargava's "7 non-obvious trends 2019" Often unsure of whom to trust, customers look back to organizations and experiences with brands that have a legacy, or with those which the have a personal history.
Consumers are critical and skeptical. With retro design, you look for opportunities or partnerships to reuse past confidence. A nice example is that of Captain Marvell, who made a nostalgic website "like it 1997".
Check https://www.rohitbhargava.com/sxsw for the full presentation.
Speculative design uses the idea of possible futures and creates artefacts in a future scenario, based on current trends. Basically, it is about testing the current idea in a future scenario and then bringing it back to Here and Now. (source).
With speculative design, you design using the future cone from different scenarios.
How does it work? You start with the 'what-if' question. This creates space for discussion. In this way you can feel a different reality with the idea, the strongest aspect of speculative design.
For example, ask yourself the following questions:
What is the most desirable future?
What are the unethical consequences?
What is the most absurd situation? In 5 years? In 10 years?
What can be achieved today for tomorrow?
For example, by creating a speculative assignment, a prototype or articles, ideas can be transferred to customers more easily.
#4. Beyond UX Design: Mindful design, Empathy design, Retro design, Speculative design and Inclusive design